Yeah, and this celebrity culture is really bad in India. It was already bad but after IPL it went onto a different level. I can only hope that once India gets richer, this culture will fade away and people stop worshipping film actors and cricketers.
I don't think this culture will fade away so easily in South Asia as India has taken cricket to next level both in terms of popularity and revenue generation. That's why there is now direct connection between India cricket and Bolly wood film industry. Today every Indian player is either married to bolly wood star or dating some high profile lady. This will become a culture in coming years that an Indian cricketer will only have a relation with some bolly wood star.