Those who know the failure of meme coin will never buy meme coin and very few good investors catch meme coin. Most of the meme coins generate hype in a short period of time and after a few days their token price drops. Some new investors think that they will get rich suddenly from meme coin. My brother bought 10-15 meme coins and he is disturbing himself just for bull market so I think it's crazy.
Investors value meme coin because they know how profitable it is even as it is build based on hype and it do lasted for short time. If you do good research about cryptocurrency and the coins that have been making so many people millionaires in the last decade, you will see that people make good money through meme coins than in bitcoins because meme coin has hype while bitcoin is already known and will remain one and only bitcoin, it’s chance of growing 3x is very low that’s why meme coins are more profitable.