Bit.store and AlchemyPay are technical partners but the mails are received from cardrypto.com
This is true if you check this
https://alchemypay.org/crypto-cardSo while on Binance marketplace, I noticed cardrypto as well. Signing up all looks the same, just like Bit.store. In fact, even the general interface of the dashboard is the same. What I don't understand is why Binance discontinued their card service and now advertise cardrypto