In my openion  Decentralization Appeal Cryptos decentralization aligns with the desire for your financial freedom appealing to those seeking to operate outside conventional financial structures.
After that talk on 24/7 Accessibility Crypto markets operate  providing regularly provision for traders who prefer the ability to execute trades at any time including holiday and weekend.
and on 3rd number its Global Inclusivity in Cryptocurrencies enable participation in the financial markets for self use worldwide especially those excluded from traditional banking.
the last one is Innovative Technology Blockchain these technology of cryptocurrencies is considered innovative and has the potential to revolutionize various industries beyond finance.