Actually, give away merchandise is quite good, but it's usually quite troublesome during shipping for winners who are in distant countries, so I don't really agree with giveaway merchandise
I have an experience of winning merchandise from a giveaway in facebook/twitter/instagram (I cant really remember it) long time ago. It was an official jersey of a football club + some other merchandises such as keychain, stickers, and a hat . I was surprised when I received it because I have to pay a tax which I think is too much. It is because the tax is counted from the shipping fee + the price of the merchandises. What I had to pay is something that I can use to buy 2 or more better t-shirt in my country

The most surprising thing is that the shipping fee was more than the price of the merchandises. Although I did not pay it but it affects the tax that I had to pay. Of course it is all about preferences, maybe other countries are not charging too much for the tax but in my country can be said as an expensive one (at least for me).
The tax alone when you contemplate about it can discourage you from been an interested party participating in the contest or any other from another casino, and am talking about myself as someone from a country I know custom charges are outrageous for imported goods. Imagine paying a tax amount higher than what you are receiving, governmnt of some countries ain't helpful at all.

. What I opine imo is if it's achievable, these merchandise can be converted to cash equivalent of the merchandise price it will encourage more users in participating particular those that tax fee for receiving their prize is their element of discouragement to participate in contest like this.