That's it, if your website's content is not crypto-related or say 40-50% of its content is not in crypto, you won't be accepted on these ad network especially in coinzilla. The site i managed is both run in adsense and cointraffic, but since most users uses ad blockers or browsers have built-in blockers, profit is not that good, especially in cointraffic. The number of site visits and number of displayed ads shows are not comparable in any sense.