I may not agree with what you said since the Dev are doing their best in some areas that have to do with upgrades in service and mechanism.
I believe what the project lacks is marketing and crypto community engagement.
I may be wrong but that's what it is and you said what they really lack of. But it all ends up to I say that the devs haven't seen that part to maintain their position in the market.
But maybe this time, they'll look at that part to see that they need to engage a lot with their communities because if they do that. A lot of free marketing will be done towards them.
there are team that silently acting towards their upgrade or updates but we must remember that engaging to the community and the whole crypto world is the most effective way to gain investors and supporters.
what is the sense of working when after the upgrade you already lose your supporters because of lack of activities .
you are correct in this part and the ZIL team must act accordingly if they truly wanted to stay longer in this market.
Not everyone is made for this world and this means you need a lot more partners in your business. Like for example imagine a great developer, he is capable of building the most awesome blockchain ever, and put a token on it that would be amazing, or more like coin, and think of a graphic designers that can create amazing visuals, could do things that not even AI could imagine.
However, if these people do not have any community outreach, then they will build something at home and then turn off the pc. These people need one of the least calculatable skill ever, a marketing person who could help them grow the business into something awesome, a great one will turn their product into a million dollar or more business, a terrible one would make them fail, how would they know if the person they hire is a good one or a bad one? They would not know at all, there is this level of "we can't calculate his skill" issue there and they will just have to trust that they hired the right person.