Well, it is what it is. What strikes me as very odd is the severity of the ban. It sounds like we can't mention any mixer names even in casual/news/discussion context. Like if next year I wanted to say that some xyzmixer is sketchy AF and should be avoided, looks like I can be banned under the new rules.
I doubt it will be this much; warning about using x mixer isn't exactly the same as "pointing someone" to use it.
If saying "google xyz" is not allowed, I don't see how saying "xyz" in any context would be allowed, unless we think that everyone here is an idiot and wouldn't know you can google things if not specifically told to do so.
Like "hey I found this website xyz, is this legit", happens sometimes on this forum. If this is allowed, it's a loophole that will get abused.
Keep in mind that this is not just about services that are called "xyzmixer" but also sites that are "
not primarily a mixer but has a mixer function". This puts a lot of burden on the user having to know if some site they link to or mention might have a mixer function.