Often times I keep wondering how signature campaigns sponsors get their funds considering the huge amount of money they pay campaign members of their various Signatures and Avatars because some of the Signature Sponsors Refills their Escrow Funds on a weekly or monthly basis.
I want to know how advertising their Avatars and Signatures provides funds for the sponsors or is it that they just actually want their Signatures or their Avatars to be advertised to the public?
A quick look at some of the current sponsors of signature campaigns all have one thing in common. They all have a product/service on offer. The signature ads campaigns is similar to how advertising works on Google adwords, Facebook ads, or even Twitter Ads. The goal of advertising is to get more eyes on the service on offering. For signature campaigns, it's even more interesting since you can get reputable members to represent your brand in one of the biggest community forums in crypto. And if a service is interesting enough based on the ads itself, users would be more inclined to try it out.
Having an excellent business and getting users to actually use the service and patronize the service are completely different things. Signature campaigns helped with the latter.