I often read people saying they want to earn enough money so they don't have to look at price tag of product. Imo, even if you are rich you wouldn't want to spend money on things that are not worthy of price being paid.
You wanna look at product and then it's price, if it's worthy of price, you purchase the product.
you could be right but it all depends. People with ultra high net worth will not look at the price of the food they eat anymore, but unless that person is buying shares or company needs, they will not only look at the price, they will also bargain the price until it is cheap.