Guess how much a freeroll is getting now at basic? 5 satoshis (rounded up but it's actually more like 0.48+ satoshi now)!
With bitcoin price rising I can see that the freeroll is going to be even less attractive to users. The most we can hope for it hitting one of the top tier rolls and end up with a decent prize once a while. I think the multiply BTC and Earn BTC sections are to be given more importance. But then again prices are rising and people might be getting conservative about their BTC spending.
Exchanging the RP to freeroll increments for limited period only if you have access to your device almost all day is also a good option to take once a while.