Sinbad was
never a prime example of a successful brand, it was the epitome of what a money laundering organisation looks like and was tainted from day one.
Sinbad was a re-brand of Blender, which itself was a known money launder and that project was sanctioned by law enforcement agencies and closed down when allegations arose. Their owner/operator used the same laundered funds to launch Blender II (which was named Sinbad).
Why would any decent campaign manager take on a project when running a search online would show links (to clearly available verified information from multiple respectful websites and sources) that it was set up by money launderers.
As a campaign manager I think our job is to balance the marketing budget and the ROI. Sinbad was a prime example of a successful brand until ...