I also feel surprised because the bull market should not have ended and I agree with you, but if it is positive news that makes this market rise, actually there is still a lot of other positive news that has not come out yet.
plus news of the halving later which will make BTC prices rise again.
The influence of positive news and also the influence of large companies willing to buy more Bitcoin can also cause a bull market for Bitcoin, because there are many well-known companies willing to own Bitcoin at the moment. Most parties will also think about taking better advantage of this momentum through Bitcoin so that it can push the price upwards before the end of the year as has been happening so far in the market. So I also don't think that the bull market is over because it actually just started this month.
To sum it up, we have a positive sentiment regarding Bitcoin now and this will linger for only God knows when. According to my experience with the asset in particular, there are times it falls and there are times it rises, and in practice, it always locks a very good and sizable amount of the price below it every 4 years during its major bullish season. This is what is causing most of the excitement we see now because if you limit it to the news and big companies buying Bitcoin alone, are they not buying it before?
But there is more to this at this moment, there is FOMO, and everyone wants to own their portion of Bitcoin and not miss out entirely. This was why I summarized it as "positive sentiment," and this could only explain the reason why some bad news is also passing through the headlines but at this time Bitcoin seems not to care about them at all. This is the power of the positive sentiment, it's such that even with very bad news, the market sentiment would still prevail as this is the real will of the people at the time. However, I believe this will continue to prevail for the next 1.5 years because the post-halving moment that causes much of the bull run in Bitcoin has not happened yet. The asset only benefited from the news and the believed advancement of Bitcoin through ETF which is why we found ourselves where we are. More is coming.