[.....]But can anyone explain what's so good about a meme project?
We can see that they do not really go out of trend so it's good if you're looking to gamble for massive gains. Doge started it then Shiba Inu came out few years ago and now you have the like of Bonk. Some of these newer meme tokens may add some additional use cases and earning features like staking but the end goal for most buyers is just to take profit then leave. At least Doge has its own chain and has been supported by several platforms.