If the administrator forbids or no longer wants any signature campaign here will these merits matter, it's like working in a company you get a better position and pay if you have a lot of feathers in your caps.

For those who are into true discussion getting a merit is an incentive that they are doing good, but for those who are eyeing to make money through a signature campaign it is a ticket for a seat.
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Merits is one of a key to rankup and we all know that merits are given to those users who are making good post not a spam or a shitpost. And also users who are aiming to rankup then they will make  a good post in order to receive merits from others to reach highranks. also like what older users said above that merit system reduced spammer and shitposter. So if a user enter here to learn and to share then that's a good thing he/she will reach to the top.