People are easily influenced when the one doing the promoting is famous and well known. They’re going to be interested when they see their no.1 celebrity promoting a project.
Most times, these success stories can be formulated and even exaggerated by scammers looking to attract people to part with a little bit of money and have a success story of your own. And sadly, people fall into the trap in chasing their own big win and success story.
It all falls down to doing some serious research whenever you’re wanting to part with money for a new project or investment.