So they want to get the 50 bitcoins anyway, either by paying the ransom or by selling the data themselves. What I hate about this kind of news is that bitcoin is in the media linked to scammers and hackers, which does not give a good image. Just as the media does not usually help because when the price was lower they criticized Bukele for buying bitcoin for El Salvador and now they are silent. I am referring to the main mass media.
Although it could worry HODLers that it might affect the price of their Bitcoin negatively, the news actually illustrates that Bitcoin is working as intended, and it's very VERY good in what it does. Plus does Bitcoin really need a "clean image"? I believe not. It's a technological tool that's neither good nor bad, and apolitical.
Another question many people ask is "why do hackers use Bitcoin instead of a privacy coin"? The answer might be because the hackers know that it would be easier for the victim to have access to Bitcoin than a privacy coin.