There are many reasons why new businesses fail. Business in the world is very competitive. New businesses can get on their feet, they can start with a startup, after that it is important how long they can continue, do they see just one step ahead or do they work with longer steps, predictions and plans? This part is important. These are all long processes, it is very difficult to find sufficient financing, you need to have unique ideas and a functioning business to convince the financing.
Initiation of business that will remains successful needs a skills about that business and before starting a business make a longer and clear research about the business as it will increase your knowledge and you will have control on it. Those who have skills are originating new ways for attraction of costumers therefore they don't have any fear about business declining.
For business an owner should hire those individuals for their business who know all necessary things and have skills to show the products in well manner to satisfy the customers. Setting a business is easy if you are financially stable but knowledge is needed to make it successful therefore if you don't have any idea of business then your finance will be at risk.
someone who starts a business must have good skills because they themselves have complete control over the business they run. no matter how small the business they run, they still have to have good skills to run their business so that it grows. A business of course has to grow and make a profit so it should be someone who starts a business must have good skills, they must be able to manage finances, marketing, production of goods. with them being able to manage their business well then the possibility of their business can grow, the better the development is fast. one of them is the skills that must be possessed in marketing, they must be able to attract many people to buy their products using the ideas they have. as you said using unique ideas can be done to attract the attention of many people.
If by recruiting people by making them employees it depends on the business anyway, but a business that is run by itself and then develops will definitely need new workers so recruiting new people is necessary too. even with a small capital if the business can be run well then it can develop, risks and failures may definitely exist but they can be avoided with good skills and preparing everything as well as possible.