You know. Even though there is no doubt Stake is the biggest and most recognizable Bitcoin/cryptocurrency casino in this industry, I still wonder why they decided to sponsor and partner with an artist like Drake. I am not trying to downplay his music and talent, it is just there are more recognizable musicians which could attract even more potencial users to Stake and have more visibility in social Media. From my point of view and the point of view of people living in my country, Drake is not known. He could easily be walking in our streets and noone will pay attention to him or ask him for a signature.
If I was part of the advertisement and PR team of Stake I would evaluate to partner with musicians and starts Who could appeal regionaly to certain publics: the Asian market, the Latin American market, the European market, etc.

By the way, all this makes me wonder how much time we have left before casinos start to sponsor and partner with Virtual YouTubers. It would be weird and surreal.