As a start you should probably publicly respond to this reddit topic:
http://www.reddit.com/r/Bitcoin/comments/23ni1c/psa_of_bitcoin_scam_by_operators_of/I've never used your service or even heard of it- but shooting down or clarifying situations like this would aide in gaining some trust regarding your business.
Regarding your questions- if you were to list Havelock is the site that I have a greater trust in- there have been far too many scams on Cryptostocks. Which ever way you decide to go- the more financial records and general transparency that you are able to provide the more likely you are to gain trust with investors. For some reason the crypto stock community seems a little bit immune to this (ie see Neo Bee)- and for me a big red flag from the beginning. In any investment, in any field, and in any currency historical and forward-looking financial records should be a prerequisite for an investor.
Thanks for the advice. Fortunately we have an account of every transaction in or out of the site, and have kept all of our other invoices etc too. From this we graph a daily sales / profit chart, which I'm sure will be useful to investors. Our business plan details our projected and target figures, and obviously our strategies for achieving them!
I had the same feeling about Havelock over Cryptostocks. To be truthful I have my reservations about using either and think we will get more out of a VC in terms of advice and contacts.
The trust issue does concern us. We submitted the registration of the business here in Australia just before Easter, so hope that, along with disclosing our office address and personal identities, will go some way increasing trust in us.
It sounds like we need to push our advertising front more too if you hadn't heard of us
