There's no real SAFU, that's a part of marketing ads.
However, this isn't new for them.  AFAIK, this Binance was implemented before changing the user's wallet address for safety.

I think Binance did this for their customer security, but if you're going to ask me, I'd rather store my coins in a wallet that is under my control than a centralized exchange like Binance.  Don't give full trust in SAFU.