It's better for them to just maintain their status with their own communities and don't meddle anymore with the crypto market.

I think that they're too confused. They keep on making new meta, every season. While it is making these updates the game more competitive, when it's too much, the players and investors don't like it and you can see the reflection of it in the market. Go with little updates I guess and also stop minting new tokens that are into your ecosystem already.