Making a brand purchasing already built a good reputation in the community is ideal if you want to grab the opportunity of getting demand like the food industry there's a lot of purchase of the business they made because people know already the product, the quality, and the service and there's nothing wrong here if you can afford.
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In choosing in between things then i would always recommend to build a business from scratch. Why? You do really know on where you have started and you would be able to have a good grasps
on the business that you are making or taking. Although success rate wont really be that an assured thing since we do know that when it comes to busines then there would really be
tons of factors on which you would really be needing to consider not really just that on capital. You would really be needing to be wise on every decisions you would make.
This part if focused on being an Entrepreneur like solving what the community really needs and not just wants. If you have the time and effort to build your own business that if people like sooner or later it will have its own branding and there's nothing wrong here that you can make your own product with your own service and name. At the end of the day we are counting the net profit of the business if profitable or not to continue the journey.