I think all governments and many NGO want to promote and encourage responsible gaming because they do not want a society where so many people are engaged in vice that leads to moral deterioration, every government wants a society that is peaceful and law-abiding and, the government will fail if the moral fiber of its society is corrupted because of too many people engage in gambling, that is why they have this programs.
The government wants all casinos operating in their jurisdiction to be fully compliant and they have a program to cure gambling addiction, some government even go tot he point of banning gambling if they see their citizens losing their responsibility as a good citizen.