It does hit really hard for people who like DCA and do not keep their money in centralized exchange, in fact because this F*cking ordinal is really hard for everyone except the miner who get 3-6 Btc in a single block.
Merchant or a freelancer like will be also hit by the high fee because they should consider the fee and must to add to their service for a freelancer and merchant might see less people using bitcoin if this not allowing down