Firstly Op you shouldn't post links as bulky as this just like that. Instead, make use of the forum url element to embed them .Also Most time forum members are not much of fans of topics of this nature due to the fact that most topics like this are just either some random news , or some kind of blog article.
ETF to me seems to be stock traders scared of trading with Bitcoin. They hodl just for the benefits they get from using investment schemes just to gain from the Bitcoin ecosystem without actually investing in it.
The article has a section which to be some sort of quote saying Bitcoin is an asset. Which I would presume true due to the fact that Bitcoin is gradually losing its P2P adoption especially because of frequent mempool conjestions.