Definitely in order to get profits only they are buying now. They know the value of Bitcoins and they also know that Bitcoins are limited in numbers, hence before the price of Bitcoins crosses the new ATH price, they are planning to buy as many as they can. Once the price reach their target they will definitely sell the coins to make the maximum profit from it. We need to just buy and hold that’s the best strategy we can adapt to make profit.