ps: Nobody has answered why this craze/FUD keeps going on for over 2 months. Only someone with a sizeable BTC stash should be able to fund it.
Its Venture Capitalists who want to get in on the action. They saw the potential behind it. They are the ones funding the infrastructure & marketing. Here's a few links to give you an idea of who they are:
These people see Ordinals as the next NFT rush, and thus far they haven't been wrong. Will it all pop & fade away with time? Most likely, yes, most of it will. But not all of it.