True, these.
But also education. The vast majority of people don't have a clue what bitcoin is, why people like it, and what its used for. They also generally think its a really bad thing cuz that's what they've been told. It's also kinda like the olympics so far, once every four years they hear about it, except the rest of the time they just assume it died and that last bubble was its last breath before death. Until people get that bitcoin isn't going away, and they get that it isn't some bad thing, they won't have any desire to become educated on it. Education of the masses is gonna take decades because there is so much continuing misinformation and irrational hatred of bitcoin in the public sphere, and because as you say, in most countries fiat is mostly perfectly fine so they don't see why something different is needed.
Most people know about Bitcoin, but how to use it is a bit difficult, because there are not too many educational public spaces to get ways or minutes to play, so you can't get a better understanding educationally.
In fact, education about bitcoin needs to be provided in the North for participants to be more confident about how to use bitcoin.