Some members have this feeling that if they post something very long like inform of a text book that they can be merited, like it seems informative to them but they forget that it mustn't be like that, cut it short and give out the important part of the post. A short and simple post can pass the message without stressing the readers and many users on this Forum don't like reading much (long post), like having a long note as post (some can be informative no matter how long), they (the readers) see it as a waste of time.
And is not only campaign members, those who always do such even if they know the post won't generate traffic they still go ahead to do just to impress are also those that are not yet in a campaign.