I'm not 100% sure yet but I heard a couple of folks saying that Binance is trying to get their investments in several projects out as soon as possible. This is why they're giving them launchpool opportunity which unlocks access to be listed directly on Binance. The result of this is to recoup back some of their fundings to cover the following:

• The $4.3B fine they had to pay
• CZ court case will be super expensive

They have to recoup those funds somehow and launching "binance Labs" funded so it would have a good price discovery. For instance, ACE had a listing price of over $16.