I like the fact that you make it known that you stand to be corrected, and I would like to say that it is not all review sites that are paid. You can actually know or suspect the ones that have been paid, it could be cleared with the way they make the review and list the casinos reviewed. This is why I do not go for Google's "Best" searches again, you will hardly see the truth in that and the so-called "Best" might be the "Worst". You can avoid the ones that are personally reviewed by the site owners, they are 99.90% likely to have been paid, and some that are not paid directly would have their affiliation with the casinos.

I see a whole lot of them and I will never for the review of a site open with any company, it is the best way to fall victim easily. But there are many sites that have people's reviews and not the site owner's reviews. I don't think you can make a mistake with that, yet one has to read insightfully to know the real reviews by people as users also can fake it, and be more careful to know if the site is not compromising the reviews. Lastly, you can do your own review on the site and see how the review would be published. For me, I know this kind of review is somewhat better.