Doesn't sound like special if people only want it to be next $pepe. Why don't these coins want to be first $brett for example. That other coins would like to be next Brett?
It's because people don't really believe in tokens like brett, they just want to hype them up, because they don't have any fundamentals people would need, they just compare them with other meme tokens.

This for example is trying to be hyped just because it's on solana. It's the only reason people are talking about it now