I do not think that the current projects are Web3, but rather they are called Web2, as the idea of Web3 is based on the Internet, moving from the known level, which is that we can interact with each other in communication, to a higher level, which is that there are feelings in this communication, which is known as the metaverse, which requires that it be managed through central servers, while blockchain requires it to be decentralized.
If the current projects do something real about this, they will gain popularity, but it is just a repetition of promises that they quickly ignore implementing.