I guess their promotional logic is that if CBDC is made popular the use of crypto will reduce. But when I already have the UPI why will I use the CBDC? They are going to come up with more offers and promotions - but question is for how long they can sustain this? It will be a poorly managed ecosystem where only promos run the transactions.
Lets see how the government goes with this, till date, I am not sure if it has made an impact as what UPI did.