They are organizing conferences behind BRC-20, and that picture shows that the room is full of investors who come from a wide demographic. It's not merely "crypto-bros", but there's men, women, old, young, fat, thin. ANYONE in China who has money to invest, will invest in BRC-20.
I believe that picture was taken months ago, last year. Therefore if a BRC-20 conference was announced today, it would attract a lot more people.
You know that Chinese people were one of the first to fall for the OneCoin scam, right? And it wasn't even called that back then, this was way back over 10 years ago when it was still "BigCoin".
A lot of people in China live in severe poverty so any, and I repeat,
any beacon of hope that might make them rich and prosperous is something they cling on to fast.
I still do not expect Ordinals to last for a long time, but it will crash like NFTs. (and we will have James Jani probably make another video documentary about that - crazy how people have not learned their lessons with NFTs).
I believe if it stays on-chain, Ordinals as a "protocol" for inscribing NFTs in the Bitcoin blockchain will stay with us for a long time. It will "die", then "come back" again, "die", then "come back" again, with the best collections valued highly by a community of collectors of digital artifacts.
But BRC-20, not for a very long time when its users/developers see its inefficiencies if compared to token issuance and trading in other blockchains like Ethereum and its alternatives.