Promoting BTC to non-coiners is kinda dangerous, I don't think you need to push people. Only if they ask you to explain to them how to buy it or stuff like that.
You can still promote bitcoin without forcing people to invest in it, giving people the awareness of bitcoin to let them know what bitcoin is all about, then it is left for them to pick interest to invest after they might have understand bitcoin well. When Promoting you have to let people know the way to start investing in Bitcoin that will end up in losing money.
You don't just promote bitcoin by telling people how profitable it is, doing this will develope the mindset of getting money quick in bitcoin without knowing how profit can be gained in investing bitcoin. Promoting bitcoin atleast people should understand that bitcoin is volatile and it investment is a longterm investment and bitcoin is not what they can depend on as a source of income. Their is a need to have a job or something doing while investing in bitcoin.