Ton is a great and strong coin great thing is that there transaction fee is very low and work fast you easily send your fund on place to another in low fee and it's a strong chain to recently many bounty and Airdrop are going on ton chain and they give a good profit to there users .
Almost any blockchain at the beginning of its development has a very low fee in the native token because the price of the token itself is very low. It is enough to compare 0.001 fee with a token price of 2$ and 2000$. IMHO, now the more important issues are TPS and the actual use of the blockchain. So far there are no vital projects for me on the TON blockchain, because I have to pay for 99% of goods and services in fiat. Paying for transactions in Telegram games or paid subscriptions is not something revolutionary. For myself, I can highlight the ease of creating and interacting with bots on TON (BONKbot, for example).