Most online gamblers or people that are interested in crypto casinos will know Stake but how effective is it outside that? I have 2 buddies that watch a lot of UFC and although Stake has a partnership with the UFC and their logo is everywhere, they never heard of Stake. Granted, they are not interested in gambling also.
Thousands of people, if not more, probably know Stake from Drake. Drake makes tons of bets, his
Drake Curse is also well known for many people and since he bets on Stake and also streams from Stake, many people know about it from him. To be honest, I haven't noticed Stake.com from UFC matches but I got introduced to crypto.com from UFC, their banner was everywhere.
By the way, I think that Stake should change their sponsor in Premier League. Man City would be the best bet or if they move in La League and choose Real Madrid, they might attract another huge wave of active sports bettors.