Red flags all over the place - Both their privacy policy[1] and terms of use[2] are mostly copied from Coinkite own privacy policy[4] and terms of use[5].
I didn't have time to research their website deeper but there was something fishy from start.They are offering 40% fake discount and normal price for this device would be $500... that is crazy high price.
When I first saw device I thought it was just design fork of ledger nono X, but I compared the screen and there is a difference.
ledger X vs Safeguard display:
vs 
Their twitter page is full of rnadom crypto news, and there is one carton video posted on their youtube channel,
they are talking more about ledger and other hardware wallets than about their own device:
https://www.youtube.com/watch?v=m_SMwtA12Z4
I wasn't able to find any association of this product within Coinkite website and store[5] so I am just assuming that this was ill intended. If you click on their "Subscribe" button here[6] a random e-mail appears as well (123@qqq.com) which gives the idea that this was a rushed project.
Also, if you hover into their application links for Android and iOS (notice that the acronym is badly spelled)
I think they are based in China, they are often making spelling mistakes like this.