Why not host a freeroll poker tournament for levels Wood to Platinum? Top 5 players get to win 5 seats for the Jade VIP tournament and be given an opportunity to play with the high-rollers. I believe that would not only be good from a marketing perspective, but it will encourage building a community as well.
This makes sense, there are lots of gamblers that don't have the time to rank up, but who would be affected by this kind of advertisement and check the shuffle out. They might become fans just for knowing that they might enjoy this kind of benefits in the future.
Also as a someone who is not a vip host i would appreciate such an opportunity. But as they wouldn't want to angry their vip hosts, there should be both kinds of games, so vip hosts could enjoy their exclusive club benefits more.
Maybe they have a certain reason for deciding that the tournament is only for Jade+, Or used to motivate members to raise their VIP level to jade. But to be honest, this is not an easy thing, and I am one of the members who likes to enjoy the game rather than just chasing the VIP level.
Of course, I also agree and hopefully shuffle management can consider launching poker tournaments for lower levels (wood+) and I'm sure there will be more gamblers at this level. In my opinion, there is no need for big prizes, as long as this contest can be regular (maybe weekly) it will definitely be fun and increase the involvement of gamblers on the site.