First thing I see is "CAN I WITHDRAW MY WINNINGS WITHOUT ANY HASSEL?" and then check KYC rules and lastly this might be a vey unpopular opinion but I like to see the UI of website because if i am willing to loss my money in there atleast make it visually appealing so it doesn't look so bad after all.
Same thing with withdrawal in other currencies. List supported ones and include international, not just dollar and bitcoin.
Many online casinos also get more users when they offering customer chatbot support in international languages, more than English.