but i think this time he is demonized because of his gay comments. mind you after his gay comments some political channels are talking about him and how Dana didn't tighten the leash of his dogs.
That's precisely what makes him appealing to the crowds even outside the MMA world. A guy who speaks his mind and not bending to political correctness will always be more interesting and reliable to an average person than fighters who self-censor themselves to not offend anyone and not to upset their sponsors.
Funny thing, he's not even that controversial, he's views are (still) pretty much dominating among the "normal" people, it's just we're not used to anyone saying that kind of things out loud.