Going with Twitter, it's now X
He's never paid to do promotion of Dogecoin and what's the reason? it's simply because he's a bagholder of it. He holds a lot of it and that's how he's determined he was in promoting it through his X's profile before. Maybe we're going to see him advertise it again since he's now known that he's probably holding more of it until the bull run comes.
How much can the Doge team pay him, his filthy wealthy to do such promotion.
I think people who are good in understanding his kind of manipulation will definitely embark on purchasing some Doge coin. Yes, it may be like you said watching out for the bull run so one little promotion can send the price skyrocket.