There are two time of "not interesting" guys in UFC. First can not make a story, drama or whatever it needed to attract attention to fight and make ticket sale. But they can show a real war in octagon. They are not seller, not businessmen, they are just fighters. And there are those who talk a lot, get attention, but are average in the octagon. Belal Muhammad is the kind of guy who has got all bad from both categories

Otherwise I cant explain why he is found as boring fighter and people make memes out of him. If it was just my vision and a couple of guys that is one thing. But there are many who think he is dull.
I do not think it is enough for a fighter to actually fight really well in the octagon. We can look at someone like Conor McGregor. He is not a very good fighter anymore. But if he is associated with a certain fighter, he can generate a lot of noise., right?
Even if you look at someone like Khabib Nurmagomedov, he did not talk too much trash but he definitely was funny at times. And he could also generate a lot of noise. So only being really good in the octagon is not enough. At least you will have to generate some noise outside the octagon. But there will be some times when you cannot be the crowd favorite. But that's just being unlucky and that is probably less than 1% of the time