Emotions are triggered more when you play longer. I think that's relevant to how you desire to keep playing and risking your money. The shorter you play, the safer it is from exceeding your set limits. Although it's not the case most of the time, gamblers who suffer from winning or losing, most of them want to continue and stay longer and the most outcome is losing the money they deposited.
It's tough to play and follow your limits. Wise and experienced gamblers do, but not too many can resist that desire, they can't just leave and stop, adrenaline always keeps them think that they need to play more and stay longer.
Many people have been motivated to gamble longer than before because they still have a chance to win. Even though that will not give them a greater chance of winning than before, it will only increase the possibility of losing. If they realize that playing gambling for longer can cause bigger losses, they will try to reduce the amount of time they gamble because they also won't want to experience more and more losses. They will try to prevent big losses by implementing limits but that is only for wise gamblers who don't want to see big losses.
As long as they desire to stay within the limits, they can gamble moderately and follow the limits. It's all about each person's willingness to prevent many losses so that they won't try to gamble any longer than before. They must be able to stop their gambling activities before things turn bad.