Crypto casinos use various marketing strategies to promote their platforms and attract players. Here are some common ways in which they market themselves:

1. Online Advertising:
   - Social Media Ads: Crypto casinos often leverage social media platforms like Facebook, Twitter, and Instagram to target potential players with ads.
   - Paid Search Advertising: They may use pay-per-click (PPC) campaigns on search engines like Google to appear in search results for relevant keywords.

2. Affiliate Marketing:
   - Many crypto casinos establish partnerships with affiliate marketers who promote the casino on their websites, blogs, or social media channels. Affiliates earn a commission for every player they refer.

3. Content Marketing:
   - Crypto casinos create engaging and informative content related to cryptocurrency, blockchain, and online gambling. This can include blog posts, articles, videos, and infographics.

4. Bonuses and Promotions:
   - Offering attractive bonuses and promotions is a common strategy to entice new players. This could include welcome bonuses, free spins, cashback, and loyalty programs.

5. Community Engagement:
   - Building a community around the casino brand is crucial. This involves actively participating in online forums, social media groups, and other platforms where cryptocurrency enthusiasts and gamblers gather.

6. Influencer Marketing:
   - Collaborating with influencers in the crypto and gambling space can help casinos reach a wider audience. Influencers may create content, share reviews, and endorse the platform to their followers.

7. Partnerships:
   - Forming partnerships with other businesses, platforms, or events in the crypto space can increase visibility and credibility for the casino.

It's important to note that the marketing landscape is dynamic, and crypto casinos may adapt their strategies based on the evolving trends in the industry. Additionally, compliance with regulations and responsible gambling practices is essential for maintaining a positive reputation.