IIRC - the 10% IPO means the capitalization at launch will be $160 million.  That's a risky investment for people who poured BTC into this.   It's easier said than done to hit $1 billion or $10 billion.  

You have to factor in the farmers, like miners, who'll be dumping to meet their overhead.  I'm pretty certain this IPO was never determined to be a good investment.