Not to mention Telus is a national company headquartered in Vancouver. When it comes time to start emailing potential adopters, 'chez nous' organizations will undoubtedly be the lowest-hanging fruit.
Not to mention the most authentic: a crucial consideration in grassroots marketing. Were I a Quebecker and saw Telus as an early adopter of "Québecoin," I'd common-sensically assume that the coin was part of a Telus marketing ploy.
I don't think that kind of rep would be all that good for Québecoin.