If they can manage to get the approval this year then they become the second most recommended investment in cryptocurrencies these days because that would make their project trustworthy to the investors and after that, surely there will be lots of companies will adopt and implement ETH to their company as they see some genuine business and potential profit with it. All the owner needs to do this time is to make it serious when it comes to the approval of ETH and not make any serious update yet in order to make ETH still at the top whenever plan A fails and despite that, they will gonna announce whatever innovative plans they have to cover their failure.